Explain to me a little bit about how the waste bins came about. By this point in time TerraCycle had over programs running, collecting and recycling everything from plastic gloves to chip bags. That must be like a revelation for companies to realize that there's somebody out there who actually wants to take all the waste and turn it into something new.
And we looked at things like biodegradable plastic and different plastics. And how did you go from worm poop to cleaners or office supplies?
But if you go completely the other direction, and you make it out of garbage, and you're located in the inner city, and you do all this stuff, your cost actually gets driven way down. The real benefit to these companies is right now -- take like a Clif Bar, for example.
Other things, like the drink pouch -- explain that a little bit, and tell me how does that idea go from an idea to an actual product? TerraCycle's organic plant food hit the shelves in with labels boasting that it "Contains Liquefied Worm Poop!
I guess the first thing that we should talk about would be the OfficeMax announcement from last week. So I want to come back and talk about the products, the sort of second level of products.
He creates interest in, conversations about, and business for green and greening companies, via social media marketing.
And what we did to sort of make it even more unique is we had all these graffiti artists painting our building all the time, so we hired them, and we created the graffiti pot where all these inner city artists painted these plastic pots made from crushed computers, and that became the TerraCycle Urban Art Pot.
And so the wrapper is the only new piece of this puzzle. Well, it's been a lot of work. Yes, so what TerraCycle really revolves around is simply showing that if you do the most environmentally friendly thing, you do the most socially responsible thing, you actually help your profit and that your products end up becoming cheaper.
A photo of TerraCycle's modest headquarters behind a chain-link fence in New Jersey was in stark contrast to Scotts's grand, pillared entryway in Ohio. But let me just back up and say, you said, "Worm poop in a soda bottle was a big hit at Target.
What type of consumer product is TerraCycle's plant food: Even if they're not copying your model, do you find that maybe they're looking at their own inputs and outputs in a different light, that they're seeing some potential for what would otherwise be waste and coming to you with ideas?
Tell me a little bit about the eco-capitalism idea behind TerraCycle. We remove the label.TerraCycle—Turning Trash into Products Lamb, Hair, McDaniel. Kapoor, Klaise, & Appleby.
he saw how worm poop was being converted into fertilizer. The business started out as an idea for Princeton’s Business Plan Contest. C Classify different products manufactured by TerraCycle into the types of consumer product.
TURNING WORM POOP INTO A PRODUCT. Environmentally friendly products have never been as hot as they are now, and the number of brands touting their “green” credentials has never been higher, but TerraCycle Plant Food may be the ultimate organic product to hit the market.
Terracycle Turning Worm Poop Into A Product. TerraCycle Interview CEO of TerraCycle, Tom Szaky provided Mike and I with great insights, memories, and experiences of running a rapidly growing enterprise.
Tom shared his exciting story, which began with him in a blue ocean only to pave the way in the new market he exposed. In TerraCycle grew to nine different product offerings, including concentrated versions of its worm poop fertilizer, as well as a biodegradable Seed Starter and Potting Mix.
Meanwhile, TerraCycle’s Bottle Brigade reached 5, participating locations. TerraCycle: Towards an Environmentally Friendly Expansion. For the exclusive use of the Course B initially starting in the fertilizer A.K.A.
“Worm Poop” business before eventually branching out into other down so their base materials can be remade into a new consumer product. TerraCycle: Towards an Environmentally Friendly Expansion. For the exclusive use of the Course B initially starting in the fertilizer A.K.A.
“Worm Poop” business before eventually branching out into other down so their base materials can be remade into a new consumer product.Download